![]() Of course, having a technical background isn’t a prerequisite (though it is preferred in certain companies). This Venn diagram does a good job at explaining where a PM should stand: to ensure that they attain the product vision.Īccording to Martin Eriksson, a renowned author and product leader, being a product manager boils down to three areas: They work with different teams, including engineering, design, sales, marketing, etc. They’re responsible for studying potential gaps in the market and determining how to capitalize on those opportunities. To elaborate, a product manager is a key business professional – most commonly required by tech companies – who oversees the development of new products (from ideation to rollout). To keep things as simple as possible and without resorting to business jargon (for now), here’s a brief definition:Ī product manager is an individual who’s responsible for generating new ideas for possible solutions by understanding what the customers want and turning those ideas into real products by working with a team. Who is a Product Manager and What Do They Do?Ī frustrating thing about product management is how vague the job description is.Įach company describes the overall role differently, and the responsibilities vary. ![]() Who is a Product Manager and What Do They Do?.
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